Wycliffe G. Makworo is a Search Engine Optimization (SEO) expert and Marketing Executive at Tobit Research Consulting Limited. He is also the author of the best-selling book, The Ideals of Transformational Leadership. Academically, Wycliffe is a Bachelor of Education graduate from Kenyatta University and currently a Master of Science-Marketing student at Kenyatta University. He is passionate about the application of research and marketing to solve many of the world problems. Email.: wycliffe@tobitresearchconsulting.com Phone Number: +254 724 557 022